| Online Advertising Online advertising is one of the quickest and most effective ways of promoting your business. Our clients enjoy online advertising because it is simple, cost effective and provides immediate results. The growing importance of online marketing makes online advertising an important component of any marketing budget. The concept of online advertising is not new, but the ability to analyse and interact with your target audience is an opportunity no company can afford to miss. All major search engines now use some form of pay-per-click listings. The online advertising dollar is currently dominated by Google AdWords and Yahoo Search Marketing, combined these two programs provide the greatest market reach with the ability to connect with up to 90% of active Australian Internet users. The key to effective online advertising campaigns is in the keyword strategy, ad content and the quality of your visitor analytics, if you’re paying anywhere between $1.00 and $10.00 AUD per click (in most cases), you can run through your ad budget fairly quickly. In order to see the best return on your investment you need to ensure that every click counts. Amplitude’s experienced advertising team offer a full-service approach to implementing and managing your pay per click campaign. Campaign management with Amplitude includes:
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